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Several times, a web site gets very large and its ability to rank well in competitive markets decreases in half as a result of of the size of the site. While we tend to in the business apprehend that content is king, additional often than not it is a mix of content and effective web site structure which can ultimately help your pages rank.

In this article I observe a way to most effectively structure your website to take advantage of this.

I scan this great article on layering on the SEOmoz Blog http://www.seomoz.org/blogdetail.php?ID=789 and while it will a good job of explaining what content layering is, I feel it may be improved just a very little bit.

I’m not saying it is wrong in any way. After all the tactic made public will be very effective for a tiny to medium sized site, but I’ve got conjointly found another means to prepare your web site that will be additional effective if done properly.

Within the article, it explains how you utilize layers to organize your site. Now we have a tendency to’re not talking about CSS layering or something like that. It’s more of a site structure issue than anything.

Consistent with the article, one can layer their website through the use of sub-folders. By making layers of sub-folders and then putting all related content at intervals that sub-folder you’ll layer your web site to assist specific sections of it rank higher.

This is often a great means to organize a smaller web site as a result of it allows you to place topical pages along, and promote links at intervals the pages to assist improve overall positioning of these sections.

Further, it helps reduce the dilution issue often felt by sites that try to cover multiple topics in a very flat file structure.

For example, if you sell widgets you’ll organize the sections by some common part, like color. That way your site may be: http://widgetts.com/blue/page1.html and every one blue widget pages would go into this sub-folder. You’d then organize all different sub-folders in a very similar style.

Like I said, I suppose this is a very effective strategy for a smaller or medium site. There would be a much larger probability of blue widgets ranking highly during a structure like this.

However, I feel that for larger sites there’s a good additional effective approach to arrange your content.

Through the use of sub-domains one could more organize this content. This may make it even more relevant to look queries and more likely to rank. If one sold a larger variety of widgets however still needed to arrange them by color then the structure of the location would be: http://blue.widgetts.com and every one web site content referring to blue widgets would appear inside this sub-domain.

The reason I say sub-domains would be additional effective is because search engines tend to treat a sub-domain as its own site. In different words, a research engine sees http://blue.widgetts.com and http://widgetts.com as essentially 2 different sites.

Bear in mind that such a technique is of the most benefit to larger sites. If you do not have a massive website, or do not foresee your site growing to become a large web site then I would not suggest the sub-domain layering tactic.

This is often as a result of, as I’ve said, the search engines can treat your sub-domain as a distinctive site. So if you’ve got only got ten or fifteen or perhaps 50 pages in your sub-domain, possibilities are it won’t rank as competitively as it would have as a sub-folder of a larger site.

Currently, to form your content even additional competitive, why not combine these 2 ways – use a sub-domain and sub-folders to produce you even a lot of control in site organization along with a good larger chance of ranking.

This can be because the broader sub-domain can rank competitively for the broader terms whereas the sub-folder content will rank competitively for the less broad, more specific terms.

What you’re doing by combining the two ways is obtaining additional bang for your buck. This is often because you’re covering a lot of area on the internet, permitting your site to rank for each broad and specific terms.

Then, with some smart strategic interlinking you may be in a position to even additional promote the broad areas of your site by linking all of your internal pages to the pages on top of it.

Whereas I am not entirely dismissing the layered content theory presented on top of, I am saying take into account your situation. If your web site is a smaller website, by all suggests that use the layered content approach. If it’s larger then use the sub-domain approach.

Conjointly keep in mind that there could be multiple ways to organize the same content.

As an example, in addition to organizing your sub-domains or sub-folders by color in the widget example, also consider organizing them by features. This approach, a chosen widget might be linked to from multiple related categories.

Not only that however you’ve currently bulked up your site with a bunch of further pages. These new pages are needed to assist produce the sub-domains and navigation needed to drive visitors to the individual widget pages.

This sort of multi-class linking is common among many giant sites. One good example is Ebay. It organizes its high auctions into sub-domains like antiques, art, autos and clothing. Then, at intervals the classes the sub-folder structure is used to more segment the site.

In conclusion, if you’ve got been trying for a means to most effectively organize your website while helping to enhance rankings, think about these options. Through the employment of sub-folders, sub-domains or a combination of each you can effectively organize your website, section your merchandise and target searchers a lot of effectively.

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